Spotify Product Pages
When I first joined Spotify, I was responsible for the landing pages for new launches of products. I worked with the marketing teams, but was also able to propose strategies for the content. I often was working on tight deadlines due to late assets, and imminent launches. It was nice to have an impact on such high impact moments for Spotify.
Team:
Sahana Kumar - Lead product and visual design
Nihan Bircan - Engineering (India)
Alex Francis - Engineering (Kids and Family)
Rebecca Fallon - Product
Spotify’s India Launch
I was delighted to be responsible for Spotify’s Premium web presence for the highly anticipated India launch. There wasn’t much bandwidth to get marketing support but I knew I wanted to do something out of the ordinary. After conducting a competitive analysis and seeing that other players in the Indian market were very catalog forward, I came up with copy, color treatments, and introduced a new album module to showcase our Indian playlists.
www.spotify.com/in/premium
(Has been changed since launch due to campaigns)
Spotify Kids
I was lucky enough to be given amazing brand guidelines done by Tina Snow Le for Spotify Kids to be inspired by. I took her elements and made them come to my life in my own creation. I guerilla tested the content on this page with parents in the office to ensure the content answered any questions new users may have.
Spotify Family
For the launch of new family, I had to revamp the landing page to reflect the new brand guidelines and answer any questions users may have about how Kids related to Family. I even made a gif to explain parental controls.
